Most clients like publicity perfectly tailored to their needs – a softball piece that highlights all the positives and ignoring any warts. It’s certainly natural to desire this, but in reality, you do your best to get your messages across to a reporter and let the chips fall where they may. Then, you start all over again. It’s the volume of coverage, in the right places, that adds up to a consistent story that will resonate with folks who need your products and services. In other words, it’s important not to paralyze future PR efforts through overanalyzing today’s coverage. Read more »

After opening Pedal to Properties‘ newest franchise in Sonoma, Calif., our friends heading up this new venture, realtors Jeanne Wailes and Nella Papadin, received nice coverage in the local business paper, The Sonoma Index. Read here. Good luck Nella and Jeanne.

BOULDER – After almost a month of Walk & Bike Month activities, the Pedal to Properties Bike to Work Day will be held Wednesday, June 23. Walk & Bike Month Director Sue Prant said at least 8,000 riders are expected for the Walk & Bike Day festivities, which includes a record 45 breakfast stations set up for riders throughout town between 7 and 9 a.m. Read more »

BOULDER – Boulder’s Walk & Bike Month organizers have finalized the full list of activities and events for June, the month when Boulder will celebrate its world-class bicyclist and pedestrian culture. Boulder’s Walk & Bike Month is among the largest in the nation, and more than 8,000 participants are expected this year for Bike to Work Day alone. Walk & Bike Month grew from a single day of bicycling activities in 1977 and is now in its 34^th year. Read more »

BOULDER – Boulder’s Walk & Bike Month organizers have finalized the full list of activities and events for June, the month when Boulder will celebrate its world-class bicyclist and pedestrian culture. Boulder’s Walk & Bike Month is among the largest in the nation, and more than 9,000 participants are expected this year for Bike to Work Day alone. Walk & Bike Month grew from a single day of bicycling activities in 1977 and is now in its 34^th year. Read more »

Our friends at Pedal to Properties continue to get noticed as they roll out franchises nationwide. With the addition of franchises in Sonoma, Calif., and Northampton, Mass., in April, Matt Kolb is seeing traction with realtors who want to stand out in their markets and connect with consumers who want to slow down and really check out neighborhoods before making a major home purchase. P2P was the lead story in the Boulder Daily Camera today as well as featured on ABC TV in western Mass.

“We’re thrilled that the local business and nonprofit communities have stepped forward to help Walk & Bike Month to grow and thrive even as the economy lags,” said Sue Prant, Walk & Bike Month campaign director. “This tells us that our pedestrian and cycling culture in Boulder is only becoming more important and that organizations believe they can connect with the public through what is now Boulder’s largest free event.” Read more »

Sonoma, Calif. – April. 23, 2010 - Pedal to Properties, a full-service real estate firm that incorporates sophisticated technology, green practices and optional bike tours, announced it will open a franchise in Sonoma, Calif., in May. Owner Jeanne Wailes and Managing Broker Nella Papadin, two longtime Sonoma real estate professionals, will operate the franchise and bring Pedal to Properties’ unique model to wine country. Read more »

Our friends at Pedal to Properties are making friends with their sustainable model. They’ve recently entered into agreements with Bikes Belong, a national advocacy organization that works to make cycling easier and more accessible, and EcoBroker, which offers education programs for environmentally friendly real estate professionals.

By partnering with organizations that have similar goals, P2P can get their name in front of the audiences they want to reach. With Bikes Belong, they reach people who care about sustainable neighborhoods and bicycles. With EcoBroker, they can connect with “green” real estate agents, as well as buyers and sellers who care about the environment.

News releases detailing the partnerships after the jump…

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