The recent blizzard in the northeast (many New Englanders prefer to call it a blizzard rather than the media-given moniker, “Nemo”) brought out the good in a lot of people. Trying times can do that. With one of our clients, EPOCH Senior Healthcare, this good-natured behavior gave us something to talk about.
With all the people who did good things, from staff going to work early or spending the night at the senior living community where they worked, to management opening their doors to offer shelter and a warm place to sleep for locals who lacked electricity or proper shelter, there are many good, neighborly stories to share.
EPOCH Senior Living broke ground on its newest Bridges by EPOCH project in Hingham, Mass., in October. Bridges by EPOCH provides memory care assisted living for individuals with Alzheimer’s. The design and programming at Hingham will incorporate the latest research, and the staff will be focused on compassionate care. Bridges by EPOCH at Hingham will open in spring 2012. To learn more, visit www.BridgesByEPOCH.com.
Channel 12 television in Providence, R.I., featured residents of EPOCH Senior Living who worked for months with Brown University Prof. Rick Benjamin to produce and publish a book of original poetry. Titled, “Life, Loss, Love,” the book’s proceeds benefit a literary scholarship for high-schoolers. To see the Channel 12 video and read more about the EPOCH poets, visit EPOCH Senior Living’s blog.
There are many great reasons to blog, such as “getting found” by prospective clients who are a good match for you or your organization, enhancing your reputation and brand, and building credibility, among others. One of the main hang-ups for would-be bloggers is developing content others value, and keeping at it once you start. Below are seven ways to enhance your blog content and stay on track:
1) Make a list of categories for your blog. Be strategic when creating the list. Don’t write about your dog on your business blog. Instead, brainstorm topics your prospects and customers care about. We like how-tos or trends within our industry to let folks know we are on top of issues that matter to their success.
2) List a handful of subtopics for each category. Break down the main categories described above. You can’t slice things too many times. Try to do too much in one blog post and you’ll reduce your effectiveness and ability to “get found” via search engines. Instead, be specific with your posts.
3) Create a style bank. Like reporters and copyeditors, develop and follow a style guide that keeps you consistent as you move forward.
4) Don’t be rigid—leave some room for spontaneity. Hear a great news piece on NPR on the drive to work that might be fodder for a blog post? Then get to work, take care of the post, and slot it into your schedule. A colleague blogged on the Gap logo snafu as it unfolded, and his blog got more than 1,000 reads.
5) Time yourself. If you are like most of us, you are a knowledge-based businessperson paid by the hour or project. In other words, time is money. Get your post done and move on. Perfection is a lofty goal, but unrealistic.
6) Follow an editorial calendar. Track where you’ve been and where you are going. A calendar helps you spread out content smoothly so it offers variety and predictability at the same time. One blog we assist with, EPOCH Senior Living, has a 20-post-a-month schedule. Mondays are a preview of events throughout the week while Wednesdays rotate between recipes from EPOCH chefs and favorite activities with residents from activity directors. Other days we sprinkle the blog with guest posts from senior residents (our favorites), experts and others. It is a carefully developed editorial schedule that helps us maintain balance.
7) Have someone proof your post. Nothing kills your credibility more than a post riddled with grammar and spelling problems.
Blogging takes time, but it can help differentiate you from competitors. Have other ideas on how to enhance blog content ? Share your thoughts.
These articles are great for EPOCH because they tell a compelling story about a problem – how traditional care for dementia patients can be less than stellar – and the solution created by Namaste Care founder Joyce Simard, who also developed the program at EPOCH. With the Provider piece in particular, EPOCH does a great job of telling its story and establishing itself as an uncommonly good senior care provider.
(Brad Turner) One of our clients, EPOCH Senior Living, recently received prominent coverage in Today at Brown, a publication serving students, staff and alumni of Brown University. A poetry-writing class at EPOCH Assisted Living on the East Side, an EPOCH community in Providence, R.I., made for a fun feature about an energetic instructor from Brown who helped a skeptical group of senior citizens find their inner poets.