While the PR landscape shifts quickly, press releases are still the cornerstone of a  publicity program. Write them well and you will achieve your objective: gaining coverage. If not done well, you risk a missed opportunity for something that is newsworthy, and just as bad, you could draw the scorn of local media. (You do not want to be in Denver Business Journal columnist Bruce Goldberg’s “Bad Press Release Theater” – it will not impress your clients.)

Below are several ideas for getting your press release noticed. Read more »

Stephanie Klein, president of the Boomer Group, says if you’ve been waiting to grow your staff and add some talent to your company, the time is now in her most recent staffing-focused column in the Denver Business Journal. Klein’s group focuses on recruiting and placing experienced workers in Front Range businesses.