Most clients like publicity perfectly tailored to their needs – a softball piece that highlights all the positives and ignoring any warts. It’s certainly natural to desire this, but in reality, you do your best to get your messages across to a reporter and let the chips fall where they may. Then, you start all over again. It’s the volume of coverage, in the right places, that adds up to a consistent story that will resonate with folks who need your products and services. In other words, it’s important not to paralyze future PR efforts through overanalyzing today’s coverage. Read more »

BOULDER – After almost a month of Walk & Bike Month activities, the Pedal to Properties Bike to Work Day will be held Wednesday, June 23. Walk & Bike Month Director Sue Prant said at least 8,000 riders are expected for the Walk & Bike Day festivities, which includes a record 45 breakfast stations set up for riders throughout town between 7 and 9 a.m. Read more »

Our friends at Pedal to Properties continue to get noticed as they roll out franchises nationwide. With the addition of franchises in Sonoma, Calif., and Northampton, Mass., in April, Matt Kolb is seeing traction with realtors who want to stand out in their markets and connect with consumers who want to slow down and really check out neighborhoods before making a major home purchase. P2P was the lead story in the Boulder Daily Camera today as well as featured on ABC TV in western Mass.

“We’re thrilled that the local business and nonprofit communities have stepped forward to help Walk & Bike Month to grow and thrive even as the economy lags,” said Sue Prant, Walk & Bike Month campaign director. “This tells us that our pedestrian and cycling culture in Boulder is only becoming more important and that organizations believe they can connect with the public through what is now Boulder’s largest free event.” Read more »