Blogs can give people anxiety. Honest, I’ve seen it.
Some people get squeamish when you talk about blogs because they don’t really know what one is or where to find one (not everyone will admit that, and this is less common with younger people).
We encourage a many of our clients to blog. We explain it’s a platform to offer a glimpse of their expertise. We tell clients that a good, consistent blog can help raise the visibility of their business. We explain that it lives on their website and it improves the website’s visibility overall. That usually gets them to seriously consider blogging.
There are people who are scared of committing to a blog because they don’t know what to write about, or they can’t imagine where they’ll find the time. Legitimate concerns. Who wants to start something you can’t finish? Truthfully, I’ve read several public relations and marketing firm blogs in recent years, and I’ve seen some casualties. Where there once was a blog, now there is none. And you don’t want your blog to languish (which reminds me of our Facebook page, but that’s another blog post). So, what are some tips to overcome blog anxiety?
First, if you have a team to participate, it spreads out the work. With just four people, if everyone contributes one blog a month, that’s one post a week. That’s a great start.
What to write about? Something you’ve noticed, experienced or seen that might be valuable to people in your industry, clients or potential clients. That’s a pretty broad category. I’ve started to notice “blogs” in my day-to-day business. Something that a client does or says, an event, a piece of news, results from a project, trends that emerge. There are potential blog posts everywhere. Jot them down. Blog posts are short, maybe 300 words. Write one on the airplane or in the dentist’s waiting room. Write three; unless it’s a timely event, they’ll keep.
I’ve seen firsthand that blogs improve website visibility and traffic—it’s worth overcoming the fear and taking the leap.
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