BI – AB 109 Campaign
Advertising, Direct Mail, Marketing, Print Ads, Social Media, Video, Web Design
Dec 02, 2011
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Pivot worked with corrections giant BI Incorporated on its California AB 109 campaign, aiding BI’s response to one of the most significant shifts in the criminal justice system in decades. The state of California announced that in order to cut prison inmate rolls, it would transfer responsibility for tens of thousands of inmates to counties. Pivot worked with BI to quickly develop a strategy for reaching counties in need of incarceration alternatives, developing a number of print materials, videos and a website. To view more of Pivot’s work on the AB 109 campaign, visit www.pivotcomm.com. To learn more about BI’s prison realignment services in California and to see Pivot’s web work, visit www.AB109.com.


