As a critical first step, we discuss your project or campaign goals and your target audience. We’ll help you explore these goals, as they will become our touchstones for moving forward and developing measurable activities.
With clearly defined goals, we begin our research process to uncover current behaviors, perceptions and beliefs – and importantly, barriers to your desired outcomes. These are critical for developing a meaningful project strategy. We use a variety of research practices, including audits, surveys, observational research and focus groups.
Armed with information gathered from research, we develop a well-defined strategy to guide next steps, including concepts, messaging and the selection of marketing activities. Your tailored strategy will outline activities to help you stand out among competing organizations.
This is where the spark happens. Our creative team develops impactful key messages and concepts that will carry throughout a project or campaign. We’ll develop imagery and words that will resonate with your target audiences.
The right marketing mix – from an array of options – is essential. We’ll define specific activities, timelines, costs and more so your campaign hits on all cylinders when implemented.
We drive implementation with a highly organized project management system to tracks details, timelines and results.
We love data and accountability, so our final step is tracking results and reporting back to you. We tie back to the original goals to ensure we are hitting the mark. Outcomes data will also drive campaign adjustments.