Nationwide Delivery Systems

Nationwide Delivery Systems is a one-of-a-kind company specializing in the “white glove” delivery of antiques, collectibles, pianos and fragile and high-value items from coast-to-coast and door-to-door. NDS’s challenge was getting the word out about its services beyond its home base in Tampa to reach antique dealers, homeowners with valuable items, collectors and others.

Tactics:

Targeting local media with the NDS business story
Expanding media outreach to targeted regional and national reporters who cover antiques, musical and health care instruments, and collectibles
Bylined articles in targeted specific industries and associations
Pitching timely articles to regional magazines on trend in moving

Outcomes: Pivot helped Nationwide to raise its visibility quickly with extensive local, regional and national media coverage. Media exposure supported fast growth for NDS and a contract by a national franchise organization for its services and eventual company acquisition.