Why blog?
A blog is great medium to communicate with customers and prospects. It 
provides a forum that establishes credibility, trust and insight into your organization’s philosophy and personality. Part of blogging is putting yourself out there to build relationships with those who come back to your site again and again.
Search engines love blogs because they love fresh content. Every time your blog has fresh content, whether you a new wrote a post or readers commented on an old post, search engines get pinged and visit your site. This results in frequent search engine spider visits and hence, much higher optimization and SEO ranking.
Blogs have RSS (Real Simple Syndicate) functionality, which means as soon as you post your article, visitors who signed up to receive your RSS will automatically receive information about your post. They’ll then come to your site to read the post or read it in their RSS reader. The more you write, the more people will read and comment.
Blogs also help in securing quality links to other relevant blogs by trackbacks and comments, which in the blogging world is called socializing the blog. This helps you gain link popularity and link relevancy, and helps drive traffic very quickly. WordPress offers a great built-in publicize feature that automatically shares your posts to any of the following services: Facebook, Twitter, LinkedIn, Tumblr and Yahoo to help streamline your sharing.
FREQUENCY of posts is important. In order for your blog to be considered active (with bloggers and search engines), you need to make sure you post relevant content at least twice a month; posting once a week is ideal. Pivot helps clients both small and large everyday with blogging. Before you jump on the blogging bandwagon, Pivot recommends you clearly:
- Define your goals and objectives
- Decide who will participate, write and make routine posts
- Create an internal review process
- Create a calendar of posts ensuring you have relevant, rich content posted regularly
