4 Ways to Extend the Life of Your Email Newsletter
Email newsletters–when well-written, visually stimulating and informative–are a cost-effective way to communicate with an audience. A few simple steps can help extend the life of an e-newsletter, compounding the return for your effort to create emails that people will actually open.
- Include a link to past issues on your Web site
- Embed a link in your e-newsletter that gives readers the option to forward to a friend
- Update your status on the social networks you belong to, letting followers know you’ve just released an exciting new e-newsletter
- Repackage your content: post photos to a Flickr account, videos to YouTube; localize a timely, hot-button topic in your lead-off e-newsletter article and submit it as a letter to the editor or guest column for your hometown newspaper
These quick steps can help get your e-newsletter campaigns in front of more eyes and preserve the information in them. Best of all, these pointers can be applied regardless of the motivation behind your e-newsletter campaign. Whether you’re hoping to boost sales, raise awareness, build a coalition or simply stay in touch with a customer base, these little extras will lend to your email campaign’s long life and prosperity.
Just like Disney produces cartoons, lunch boxes, clothes, Happy Meal toys and other spin-offs from their motion pictures, consider this synergy for your e-newsletters.
For you email marketers out there, what other tricks do you have up your sleeve for getting the most out of every e-newsletter?
