So you’ve taken the plunge into social media and have created a Facebook page for your organization or business. Good for you! It’s not an easy step to take, especially if you’re not personally interested in Facebook, but it’s a great one for building an interactive and engaging platform for your customers and prospective customers. Creating the page, however, is just the first step – now comes the trickier part: enticing folks to “like” your page and then, getting users to actually post, comment and interact. Here are a few tips for building your Facebook following, engaging users and creating a space users will want to revisit again and again.
1. Run some ads.
Ultimately, your goal is to have a thriving page that grows of its own accord. When you’re just starting, though, one easy and quick way to get in front of your audience is through ads. Facebook offers a number of ad types and you can tailor them to fit any budget.
2. Post pictures.
Facebook is increasingly becoming a visual medium. Just a few years ago, the majority of posts were text-based. Now, news feeds are overflowing with photos, comics and videos. Bright, colorful photos are a quick way to get in front of your audience and to break the monotony of your users’ feeds. In addition, you can ask users to “caption” your photo, and if you want to get really crazy, you could offer a prize for the best caption.
3. Ask questions.
Get users on your page to engage with a question related to your business or organization. If you are a restaurateur, ask users what their favorite menu item is, or what new item they’d like to see added. Within this category, you can also post a “fill in the blank,” such as, “My favorite thing to do after work on a Monday is ______.” Or, tailor it to fit your specific business. Users will be inclined to fill in the empty space with a response of their own.
4. Run a contest.
This can be as simple as selecting a funny caption for a photo at random (see item #2) or you can go all-out with a custom landing page, special forms and more. No matter how you do it, though, there’s nothing like the prospect of getting free stuff to entice users to comment.
Every one of these items could use its own blog post, so keep an eye out in the future for more details on some of these suggestions. If you’re looking to launch a social media plan for your business but aren’t sure how, give Pivot a call and we’ll get you started on the right foot.