EPOCH Senior Living

 

EPOCH Senior Living is an innovative provider of senior living, home care and hospice services in New England. EPOCH operates in more than a dozen locations. Its challenge is to connect with seniors, adult children and referral sources in very distinct local markets.

 

Tactics:

  • Close collaboration with EPOCH’s local marketing teams
  • Extensive local media relations outreach
  • Feature story coverage
  • Case studies through internally-published articles
  • Ongoing personnel, product and service news coverage
  • Regional and national coverage for unique programs

Outcomes: Pivot has helped EPOCH to create a distinct market visibility advantage. In fact, EPOCH has effectively gained top-of-mind position in competitive markets, assisting with higher than average occupancy rates.

EPOCH Senior Living