Good writing skills in PR are crucial to your firm’s success. As professional communicators, PR people are required to develop content that is accurate and compelling on behalf of companies and organizations. Between e-mails, texts, Facebook posts and Tweets, our society spends a lot of time communicating via the written word. We spend more time writing in our professional and personal lives than we probably imagined we would back in school.
Whether you are messaging a colleague, emailing a client, writing a press release or crafting a pitch to send to the media, your writing skills can boost or hinder your success easily. Basically, writing skills influence how you come across to others.
So you’ve taken the plunge into social media and have created a Facebook page for your organization or business. Good for you! It’s not an easy step to take, especially if you’re not personally interested in Facebook, but it’s a great one for building an interactive and engaging platform for your customers and prospective customers. Creating the page, however, is just the first step – now comes the trickier part: enticing folks to “like” your page and then, getting users to actually post, comment and interact. Here are a few tips for building your Facebook following, engaging users and creating a space users will want to revisit again and again.
The Internet has made it possible to hold meetings and seminars with attendees from all over the world. Webinars are seminars or conferences that take place via the Web. In virtually any industry, webinars can successfully help you: generate sales leads; reach and influence decision makers; launch a new product or service, or market an existing one to a new market; position your firm in the marketplace ahead of the competition (regardless of your size); and help you up-sell or re-sell existing clients. Delivering webinars to your prospects and/or customers can prove to be a valuable medium that delivers right to the bottom line – if done right!
We have seen a 40 percent increase in mobile use in our email marketing campaign in the past two years. That shocking stat has prompted many marketers to ask, “How can I make my email marketing mobile friendly?”
Here are a few recent mobile email stats and a few tips to help make your email marketing comfortable for mobile users.
Who is using mobile email?
Everyone, but not evenly. Mobile use is drastically different between emails that are sent to customers in the general public and emails that are sent to business customers.
The General Public
More than one third of the general public is now checking email on their phone. Below is a recent usage report form an email campaign sent to customers in the general public.
It’s probably safe to say that seeing your hard work and effort pay off in a big way is something we all appreciate. One real-life example of this is the recent coverage Pivot facilitated for a pretty cool event that happens every winter here in Boulder: Winter Bike to Work Day.
Winter Bike to Work Day is just that: a day for all commuters in Boulder (and even beyond) to ditch the car, hop on a bike, and pedal their way to work. Numerous Boulder businesses participate by offering fresh breakfast on the morning of the event. The day of the event, Jan. 23, dawned sunny and warm. Much of the work to really push the event, though, took place in the days and weeks prior. Our approach to obtaining good coverage and PR for this event was both thorough and efficient. It included: Read more »
A key element of successful PR is getting your client’s story told in the media. It’s as simple as that. But for many PR professionals, particularly newer ones to the industry, piquing an editor’s interest in a story pitch can be daunting. It doesn’t have to be.
As a former magazine editor for more than 15 years, I can honestly say I have a wealth of experience being on the receiving end of press releases and pitches from PR professionals promoting their clients and hoping to pique my interest in a story. And let me tell you, those releases and pitches came in all forms: short, long, appropriate, inappropriate, totally off base, spot on, weird, wacky and wild. You name it, I got it.
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Healthy media relations involve building your media relations strategy and earning your media coverage. The process begins with developing a media policy or guidelines for your organization, and evolves to the point where you create a media strategy. Below, find 16 steps to developing an effective media strategy:
1. Describe the issue: Create a document and write a paragraph outlining why you want to engage the media and the general premise for your strategy.
2. Analyze the media coverage: Summarize media coverage your organization has received to date, with a focus on the trend toward positive or negative media coverage.
3. Analyze the issues: Drop the media coverage patterns or issues into “buckets,” such as crisis, proactive, incident, or technical stories. Crisis issues are the most important and urgent; technical are least urgent and important. Proactive issues are important and less urgent, while incidents are less important and have more urgency. Segmenting these issues will help you prioritize your effort.
We’ve written before about the benefits of having a blog. Check out our previous post on anxiety about blogging. From improving your site’s SEO to raising your presence to positioning yourself as a valuable resource, there are a slew of reasons to either embark on your blog writing or hire a professional to do it for you.
Not all blog posts, though, are created equal. If you’re writing too much – or too little – or if your blog post headlines are lacking, your efforts will go largely unnoticed by Google and thus by any potential customers searching for you. Here are a handful of tips for getting the most SEO “bang” for your blog writing efforts, specifically by using keywords to boost your blog post’s value.
Good writers never stop learning and evolving. You read, listen, borrow and blend to develop a voice that is comfortable and informative. News writers have evolved from writers of hard news stories – give me the facts fast and straight – to using techniques that are more creative. In fact, news reporters would often “phone in” their stories remotely, so they got to the point immediately in case the connection was broken.
They also focused on the most essential first, using the inverted pyramid method of containing the who, what, why, when, where and how at the top of a story to avoid having a typesetter trim important details at the end of an article. In recent years, news writers can be less concerned about having their stories trimmed, especially in the era of online journalism, where stories can be as long as necessary.
If you’re like many businesses, the rapidly growing and constantly evolving world of social media probably has your head spinning, and for good reason. It seems like every time you turn around, there’s a new platform to experiment with and new updates to learn on the more well-established sites (here’s looking at you, Facebook timelines). The web was abuzz about Google+ months ago when the hype leading to its premier was at its peak, but lately you don’t hear as much about it. That’s most likely about to change.