LeadingAge Colorado

LeadingAge Colorado

LeadingAge Colorado is the state’s largest non-profit organization representing providers who deliver services to the elderly. More than 240 member organizations belong to LeadingAge Colorado, such as nursing facilities, retirement communities, independent living housing and community-based service providers. Pivot has worked for LeadingAge Colorado since 2001, helping with media relations, press releases, article and editorial writing for major metro news outlets, a monthly newsletter.

Tactics:

  • Ongoing media relations outreach
  • Ongoing press releases for new members, board member news
  • Producing a monthly newsletter
  • Article and editorial writing
  • Marketing collateral
  • Rebranding support
  • Sharing PR tips and techniques with the membership
  • Articles supporting major LeadingAge Colorado initiatives

Outcomes

LeadingAge Colorado members and leadership have garnered ongoing media coverage, which has assisted with legislative initiatives led by LeadingAge’s lobbying firm and recruitment and retention of member organizations statewide. Pivot also helped to develop an initiative to launch a program called LeadingAge Colorado NeXt, geared toward developing future leaders. Pivot has also helped support legislative initiatives with reporter education and timely opinion editorials. In 2011, LeadingAge Colorado’s parent organization rebranded the member organization. Pivot supported rollout of the new local brand through a variety of activities. Pivot is now supporting the association to develop more materials for consumers.