AB 109

AB 109 is one of the most seismic shifts in the criminal justice system in decades. California announced that to cut prison inmate rolls, it would transfer responsibility for tens of thousands of inmates to counties. Responding to this rapid shift, Pivot worked with BI to develop a strategy for reaching counties.

The Goal:

Spread the message that this change was manageable, and that due to BI’s extended experience and depth of product options, BI had many solutions that would support large or small, urban or rural counties.

Tactics:

Pivot worked with BI Incorporated to develop an array of marketing materials all geared at educating county officials about BI’s multiple, flexible options.

Micro-Website  www.ab109.com Customer Testimonial Videos Watch Sample Video Direct Mail Event E-Blast Magazine Ads Trade Show Graphics PowerPoint Presentation Support Outcomes: In combination with an aggressive sales outreach effort, the campaign resulted in BI being invited to present to many Community Corrections Partnership meetings, where planning decisions are being made for managing AB 109. In addition to these presentations, BI has bid on numerous proposals for offender monitoring solutions and won several contracts in a relatively short time period. Employing a micro website has allowed BI to remain nimble to rapidly changing issues related to AB 109.