Colorado Association of Homes and
Services for the Aging

 

The Colorado Association of Homes and Services for the Aging is the state’s largest nonprofit organization representing aging service providers with more than 200 nursing facilities, retirement communities, independent living housing and community-based service providers as members. CAHSA’s challenge is to communicate regularly with its members and to remain visible to legislators and consumers as an advocate for cost-effective aging services. Pivot has worked with CAHSA since 2001.

 

Tactics:

  • Ongoing media relations outreach
  • Ongoing press releases for new members, board member news
  • Producing a monthly newsletter
  • Article and editorial writing
  • Marketing collateral
  • Sharing PR tips and techniques with the membership
  • Articles supporting major CAHSA initiatives

Outcomes: CAHSA members and leadership have garnered ongoing media coverage, which has assisted with legislative initiatives led by CAHSA’s lobbying firm and recruitment and retention of member organizations statewide.

 

 

CAHSA