New Belgium Clips Beer and Film Tour in Boulder


New Belgium ClipsOn July 11, I volunteered at the New Belgium Clips Beer and Film Tour fundraiser for Community Cycles at Twenty Ninth Street Mall.  I hadn’t been before and being in the thick of the event I saw a lot. The experience confirmed our commitment to a bike culture and got me thinking about the City’s goal to become even more bike-friendly.

Boulder bikers really vary. All kinds of people arrived at the event by bike. There were down-and-dirty riders on funky bikes in shorts and tees; girls in summer dresses pedaling fancy bikes with color-coordinated wheels; families pulling trailers of kids; college kids laughing and hollering as they rode together. There were all shapes, sizes and ages.  It was the place to be by all measures.

I enjoyed working with the volunteers. I saw members of the Community Cycles’ board and staff (and friends of staff), earn-a-bike graduates, business leaders even parents from where my kids went to school. The volunteers were a good representation of our community in general. It reminded me that in Boulder, bikes aren’t just for kids, lycra-clad athletes, or trick-riding high schoolers with pants hitched below their butts. We can, and do, all ride.

The event also made me think about why people–all kinds of people–ride bikes. I like arriving by bike. There is something about “the ride” that just feels right, fresh.  The act of using a bike to get around feels very multipurpose (I love that). I wonder how much biking will continue to gain popularity, not just here but around the country.

The City of Boulder certainly does its part to support biking, and we should be thankful they do.

Finally, a word about New Belgium’s Beer and Clips tour: IMPRESSIVE. The New Belgium staff has been perfecting its process for five years. They are becoming a well-oiled machine – it looked like a carnival crew at set up and teardown. Best of all, not only is it well orchestrated, it’s a win-win for New Belgium and the nonprofits they support.  In this case, proceeds benefited Community Cycles to help them do what they do: Advocate, educate and help strengthen our cycling culture. Good stuff, nice job, everyone.


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Taking the sweet life to task: Rethinking your sales pitch


Believe it or not, there are customers who will turn down the lap of luxury when offered. Turns out, you will not entice many retirees—who often view running a household as their encore careers—by painting a future free of responsibilities. Following this insight, we have begun rethinking our approach to promoting retirement communities.

At Pivot, we produce email marketing content, blog posts, advertisements, newsletters and more for our senior living clients to encourage older adults to make the transition to community-style living. Especially in the winter, we emphasize how much easier facing the cold months would be if you didn’t have to worry about cumbersome chores, like driving on icy roads to grocery shop or run other errands, cleaning, cooking, and shoveling sidewalks—a common sales pitch in senior living marketing.

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When your plan hits a snag: Overcoming campaign challenges


While great work requires strategy, planning and execution, even the best plans can be derailed by unforeseen circumstances. We recently had a little “challenge” with a middle school assembly, part of our ongoing campaign work for the City of Boulder’s Heads Up: Mind the Crosswalk safety education program.

The Heads Up: Mind the Crosswalk campaign kicked off in 2012 with school outreach and activities for all ages. It included posters, parent education, media outreach, outdoor stencils, prizes and incentives with reminder messages and mascot appearances. During the first year and a half, Pivot coordinated a traveling crosswalk safety assembly designed for elementary kids. Roll ahead to the 2013 -14 school year and we turned our efforts to an older, tougher crowd – middle schoolers.

Designing a crosswalk safety assembly for middle schoolers was a little intimidating. These kids are entering the age of raging hormones and gargantuan peer pressure. Luckily, we live in a great place for talented partners.

We called on some creative minds and established a strong team to get the job done. Paige and Jeff of Rocky Mountain Music (long-time school educators who use performance and music to teach kids environmental education); Julie Ireland, local artist and BVSD school transportation coordinator; and input from several local thespians and theater types helped us to prepare an assembly that tells the true story of a young man who was hit in a Boulder crosswalk and lived to talk about it.

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