BI Incorporated
BI is the most experienced and largest national provider of offender monitoring technology for individuals on parole, probation, pretrial release or immigration supervision programs. BI also provides community-based supervision, treatment and training for individuals diverted from jail or returning from prison. BI’s challenge is keeping the industry abreast of its technological advances and notifying audiences about services that can help with major challenges today, such as jail crowding, budget shortfalls, and high recidivism rates.
Tactics:
- Press releases for contracts, awards, product news or personnel hires
- Documentary-style topical videos
- Trade magazine articles on trends and key issues
- Speaker placements at trade conferences
- New product launches and campaigns
- Case studies
- Newsletters
- Crisis communications
- Annual reports
Outcomes: BI’s market share and revenues continue to grow, and the company has successfully expanded into new markets for its products and services. In particular, today BI is known in the industry as a company with many solutions.
