About Pivot | Our Team | Backstory

About Pivot

Pivot Communication creates integrated branding and marketing strategies to propel our clients to their goals. Our work is smart, impactful, measurable and designed to move people. We work from the big picture down to the brass tacks, using our expertise in research, branding, graphic and web design, public relations, social media, email marketing and advertising to craft bold strategies that resonate and help our clients thrive. In short, we make things happen.

Our Team

Cyrus Allen

Video Editor

Born and raised in Colorado, Cyrus is a student at CU Boulder’s School of Media, Communication and Information, where he’s pursuing a degree in broadcast news with a minor in technology arts and media. Adept handling a camera and navigating video editing tools, Cyrus assists with some of Pivot’s visual storytelling projects. He is an avid skier and sports fanatic, and he hopes to work one day as a sports broadcaster.

Hugo Amorim

Graphic Designer

Hugo is a multi-disciplinary designer who is passionate about every aspect of design and creation. To Hugo, creation is the ultimate freedom. At the age of 16, he began learning graphic design programs, photography and video. He then followed his passion into college, graduating from Worcester State University with a bachelor’s in communications.

Hugo has held several design roles during his 10+ years in the field, serving clients large and small with a focus on constructing brand identities from the ground up. For Hugo, design functions as both a story and a promise, and he believes strong design is the foundation of a strong brand.

In his spare, you can find Hugo outdoors, exploring nature and hiking around Colorado, or picking up new skill sets and whatever random knowledge he can find.

Carole Carroll

Office Manager

Carole came to Pivot in 2014, bringing with her experience in accounting, human resources and office management. When not attending to these responsibilities at Pivot, she shifts her focus to the hobby-turned-family-business she owns and operates with her husband, Lyons Classic Pinball.

A Native New Jerseyan, Carole studied Business Management at The College of NJ and headed West for better quality of life after saying “I do” (yep, married name—talk about fate). She prefers Colorado small town mountain-living, but misses her family and the awesomeness that is East Coast Italian food and pizza.

Besides playing pinball, Carole enjoys antiquing, hikes with Roxy, binge-watching TV shows with her husband and curling up with a good book.

Lily Duffy

Account Manager

Lily collaborates with clients to create engaging, impactful content as she drives programs that build presence. With experience working in newsrooms, she always enjoys putting on her reporter cap to uncover opportunities, facilitate coverage and answer those last minute, after-hours phone calls. For Lily, creativity, curiosity and empathy are at the core of most great work.

Lily earned a bachelor’s in English from Towson University and a master’s in creative writing from CU Boulder, where she taught undergraduate creative writing classes for three years. She runs a literary magazine called DREGINALD.

Laura Holloway


Always an entrepreneur, Laura started what became Pivot in 1998. Experienced in public and media relations, design, project management, crisis and internal communication, she is adept at moving projects forward. Laura is a practiced facilitator and communicates comfortably with diverse audiences. She loves assembling creative teams and developing smart, cost-effective solutions to communication challenges. A CU alumna who’s lived longer in Colorado than her New York birthplace, Laura hopes one day to live where she can cross country ski or ride a bike out her front door every day.

Patrick Hyde


Patrick joined forces with Laura a few months after she started Pivot in 1998. They’ve built a team that assists organizations large and small to figure out their story and tell it to the right audiences. Patrick focuses primarily on public relations and client strategy, and he works on issues in health care, law, transportation and criminal justice. He enjoys challenging situations and gravitates toward clients who are doing things that matter to him—nonprofits, professional firms, public entities and senior living folks.

Patrick has a BA in journalism and an MBA, both from CU. A former Jersey shore guy, water pumps in his veins and his kids have (kind of) committed to fulfilling his Viking funeral wish in the Atlantic. Growing up in a family of 11 with one long station wagon that was a hand-me-down from the nuns, he learned to ride a bike everywhere—and still does.

Claire Mulholland

Claire Mulholland

Account Manager

Claire is a team player who will do what it takes to get the job done. From keeping up on the current social media trends to organizing grassroots marketing, she has a get-it-done attitude. Her liberal arts background has equipped her with both tenacity and compassion, always seeking a deeper understanding of the audience. Her approachable style makes her a natural at fostering collaborative and productive client relationships. Claire believes that great work comes from passion for the clients and for the work itself.

Linley Myers

Graphic Designer

Linley is comfortable working in any medium. From websites and video to print collateral and branding, she creates usable and elegant experiences. She believes that a lasting design is built on strong communication, functionality and simplicity.

Linley is an Ohio native and alumna of Ohio University, holding a Bachelor of Science in Visual Communication. Her passion for newspaper design began at OU where she was the Assistant Design Editor for The Post, OU’s campus newspaper. Upon graduation, she ventured to Colorado for an internship with the Denver Post and immediately fell in love with the Rockies. Today, Linley works in every type of graphic design and believes standard principles apply to anything from a business card to a billboard.

Katherine Wartell

Account Manager

Katie works with clients to manage smart communications, offering content strategy and creation that’s tailor-made. A former reporter, she values precision in her work and believes that when all else fails, it never hurts to be a good listener.

Katie graduated with a degree in journalism, which she uses daily, and a degree in anthropology, which she uses sometimes, mostly to feel smart in conversation.

Would you like to join our team?



Corporate Refugees

Laura Holloway and Patrick Hyde brewed business ideas even while working full time at Fortune 500 companies. In the late 1990s they exited great PR and marketing jobs to form a marketing firm.

First, there was NewAngle Communications and an astounding 20 MB MAC SE. It was really small, but a game changer. Then a facsimile machine ($100?!!!) that took up half the desk. Desktop publishing, Kinko’s and standing in line with all the other desktop publishers waiting—waiting!—for the color output. Then Damian’s awesome ImageSystems upped the ante, and larger format beautiful Linotype printing. Dial up became DSL. Things were moving.


Holloway & Hyde Communications

In 1998 Laura and Patrick formed a partnership—Holloway & Hyde Communications—offering media relations, design, strategy, campaigns, and more. They partnered with local design and marketing talent to bolster capabilities.


And then Pivot

The firm expanded, added in-house talent and the name needed a reboot. In the “Lesly’s Handbook of PR and Communications,” a passage struck a chord:

“….(Marketing) and public relations people have the role of being always in the middle—pivoted between their clients/employers and their publics. They must be attuned to the thinking and needs of the organizations they serve or they cannot serve well. They must be attuned to the dynamics and needs of the publics so they can interpret the publics to the clients, as well as interpret the clients to the publics.”

That was us, and in 2008, the firm rebranded as Pivot. Today, the firm continues to evolve as talented people with new ideas, skills and passion join to help solve client challenges. No matter how the firm evolves, one tenet remains constant: A commitment to integrity, hard work and creative communication that influences and informs.