Pivot Communication creates integrated branding and marketing strategies to propel our clients to their goals. Our work is smart, impactful, measurable and designed to move people. We work from the big picture down to the brass tacks, using our expertise in research, branding, graphic and web design, public relations, social media, email marketing and advertising to craft bold strategies that resonate and help our clients thrive. In short, we make things happen.
Laura Holloway and Patrick Hyde brewed business ideas even while working full time at Fortune 500 companies. In the late 1990s they became corporate refugees. They exited great PR and marketing positions at companies where they worked with really bright people who cut them loose to get it done.
NewAngle Communications was an early iteration of where they headed after corporate America. There was the astounding 20 MB MAC SE. It was really small, but a game changer. Then a facsimile machine ($100?!!!) that took up half the desk. Desktop publishing, Kinko’s and standing in line with all the other desktop publishers waiting—waiting!—for the color output. Then Damian’s awesome ImageSystems upped the ante, and larger format beautiful Linotype printing. Dial up became DSL. Things were moving.
Holloway & Hyde Communications
In 1998 Laura and Patrick formed a partnership—Holloway & Hyde Communications—offering media relations, design, strategy, campaigns, and more. They partnered with local design and marketing talent to bolster their resources.
As the firm outgrew two people, they added in-house talent, and the name needed a reboot. In the massively large (874 pages) but hugely helpful “Lesly’s Handbook of PR and Communications,” a passage struck a chord:
“….(Marketing) and public relations people have the role of being always in the middle—pivoted between their clients/employers and their publics. They must be attuned to the thinking and needs of the organizations they serve or they cannot serve well. They must be attuned to the dynamics and needs of the publics so they can interpret the publics to the clients, as well as interpret the clients to the publics.”
That was us, and in 2008, the firm rebranded as Pivot. Andrew Krzysiak of Headwater Design became creative director, helping to take design and marketing to a new level.
As communications rapidly changes, so does our skill set. Today Pivot incorporates video storytelling, social media, live performance, online advertising and expanded web capabilities.
But as we continue to evolve, certain tenets remain constant: A commitment to integrity, hard work and creative communication that influences and informs.