The competition for retirement communities in Boston is intense. To help market a beautiful new development, we promoted community stories, elegant design, and location, location, location.
A seismic shift in the California criminal justice system created an opportunity for a client. We quickly organized an integrated campaign targeting overwhelmed county-level decision makers.
We focused on simplifying and softening the image of an agency, and then spread the message of early intervention to break down the stigma of accessing housing and human services.
More people cycling and walking also brings more collisions. Our task: Crosswalk safety education for cyclists, walkers and drivers. Assemblies at schools. Outdoor ads. Traditional media. PR. Chalk art. A 10-foot mascot. We threw it all into a campaign born from research where folks told us: "People should keep their heads up!"
the status quo
We helped morph a week-long celebration of cycling and walking into a month-long collection of free events in town through a multi-channel marketing strategy. Corporate sponsors have followed in force, as more people pledge to walk and bike.
for the future
Legal marketing is complex and rapidly evolving. We helped this firm communicate its strongest attribute – trusted counsel – with a disciplined marketing program highlighting its unique people and specialties.